The Agents of Change Digital Marketing Podcast

Want to know why some video ads make people stop scrolling while others get ignored? So did I, so I recently sat down with video marketing expert Kevin Anson, who's been crafting high-converting video ads for over 20 years. He shared his proven "12 ingredients" framework that turns casual viewers into engaged customers. Whether you're just getting started with video ads or looking to boost your conversion rates, Kevin's practical insights will help you create videos that actually drive results. https://www.theagentsofchange.com/570 Provide podcast feedback at https://www.theagentsofchange.com/survey by the end of February 2025 to be entered in our $100 giveaway at your favorite restaurant or store. It will only take a couple of minutes of your time, and it will help me create a better show for you. Thanks!

Tom Webster, a 25-year audio research veteran and author of "The Audience is Listening," shares invaluable insights on podcast growth. He explains that great content alone won't boost your audience; strategic storytelling and audience engagement are key. Tom discusses the importance of emotional connections and community involvement, urging podcasters to listen to their audience’s preferences. He also offers actionable strategies for shows feeling stagnant, emphasizing the benefit of introspection and soliciting listener feedback through surveys.

Brian Piper, an author and AI consultant, shares his expertise on creating custom GPTs to elevate marketing efforts. He discusses how these personalized AI models can streamline workflows and enhance brand consistency. Piper intertwines his insights with thrilling tales of wingsuit skydiving, showcasing the adventurous side of innovation. He emphasizes collaboration in developing effective custom GPTs and explores strategies for repurposing content to maximize its value. Additionally, he highlights the efficiency gains in audio and video production through AI tools.

In this conversation with Joe Pulizzi, the visionary founder of the Content Marketing Institute and bestselling author, listeners discover how to transform a book into a marketing powerhouse. Joe reveals a proven three-legged stool approach while emphasizing the book’s role in enhancing visibility and credibility. He dives into the importance of 'content tilt' for standing out and provides practical tips for integrating existing content into the writing process. Whether you're a seasoned or aspiring author, Joe offers invaluable insights on leveraging a book for business growth.

In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.

Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565

Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564

Rachel Honeyman, founder of HoneyBeBold, shares her inspiring journey from a broad freelance business to empowering mission-driven female entrepreneurs. She reveals how niching down transformed her branding and marketing approach, amplifying opportunities rather than limiting them. Discover the unique connection between branding and martial arts as Rachel emphasizes the importance of defining your ideal customer persona. Her insights on strategic branding highlight the balance between clarity of focus and adaptability in meeting diverse client needs.

What if you could turn your creative visions into reality without hiring an expensive designer? That’s where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff’s insights into prompt engineering, style references, and blending tools will help you cut through the noise and stand out in a crowded feed. If you’ve ever struggled with getting the perfect image or want to better leverage AI in your marketing efforts, this episode is for you. https://www.theagentsofchange.com/562

Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561