The Agents of Change Digital Marketing Podcast In an AI World The Human Touch Becomes a Competitive Advantage with Jay Baer
Sep 3, 2025
Join Jay Baer, a business growth and customer experience expert, as he dives into the world of AI and what sets brands apart. He emphasizes the significance of the human touch in a marketplace saturated with technology. Discover how small, meaningful connections can enhance customer loyalty and serve as your competitive advantage. Baer discusses balancing AI efficiencies with personal interactions, the impact on workforce dynamics, and the necessity of fostering human relationships for lasting success.
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AI Soon Becomes Table Stakes
- Jay Baer predicts that within two years competitors will have equivalent access to AI, erasing early adopter advantage.
- Therefore the lasting differentiator will be human-centered actions that AI cannot replicate.
Use AI And Add Back Humanity
- Embrace AI but deliberately design your customer journey to add more humanity where it matters.
- Make human touches deliberate because they will be rarer and therefore more memorable.
Bank Celebrates Mortgage Payoff In Person
- TD Bank replaced an impersonal payoff email with a branch visit, cupcake, and a $250 prepaid card to celebrate mortgage payoff.
- The bank accepted the cost because the emotional experience generated strong word-of-mouth value.
