The Agents of Change Digital Marketing Podcast Insider PR Strategies for Small Businesses with Nancy Marshall
Jul 2, 2025
In a captivating discussion, PR Maven Nancy Marshall shares her 35 years of expertise in navigating the media landscape. She emphasizes that journalists are people too, each with unique preferences. Nancy reveals effective PR strategies tailored for small businesses, highlighting the power of consistency and genuine relationships. She discusses the role of digital platforms like LinkedIn in building connections and the enduring importance of authentic communication. Tune in for insights that can transform media mentions into significant business growth!
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Episode notes
Understand Journalists as Individuals
- Not all journalists operate the same; they have different preferences and ways of working.
- Success in PR depends on tailoring communication to each journalist's style.
Earning Media Through Helpfulness
- Rich Brooks became the longest lasting recurring guest on Maine's 207 by suggesting topics and prepping the show.
- He made the journalist's life easier, which kept him in the spotlight over 15 years.
Early Targeting in PR Practice
- Targeted audience segmentation in PR predates modern marketing buzz by decades.
- Identifying the right journalists who cover relevant topics ensures more effective media outreach.