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Insider PR Strategies for Small Businesses with Nancy Marshall

The Agents of Change Digital Marketing Podcast

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Navigating Media Landscapes

This chapter explores the differences among earned, paid, and owned media, emphasizing the lack of control over earned media and the importance of personal connections with journalists. It highlights strategic communication methods and relationship-building with various media professionals to enhance public relations efforts. The discussion also underscores the enduring value of press releases and effective distribution strategies in today's digital environment.

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