The Agents of Change Digital Marketing Podcast The LinkedIn Content Strategy That Actually Works with Joe McKay
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Jun 4, 2025 Joe McKay, a LinkedIn ghostwriter and coach, shares his journey from earning just $500 with LinkedIn posts to building a six-figure business. He reveals a three-pillar content strategy that goes beyond random posting to generate genuine leads. Listeners will learn how to engage authentically on the platform, navigate content trends, and build meaningful relationships without the dreaded 'pitch slapping.' Joe also introduces his Solopreneurs LinkedIn Playbook to help others boost their personal brand and engagement.
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Chairlift Small Talk Example
- Rich Brooks shared his experience skiing midweek alone and engaging in small talk on chairlifts.
- This illustrates the power of 'present commonality' to build meaningful connections in both life and LinkedIn.
Joe's LinkedIn Start Story
- Joe McKay started seriously using LinkedIn during parental leave to share ideas and cleanse his mind.
- His LinkedIn journey evolved from casual posting to building a business backbone within three years.
Three-Pillar Content Strategy
- Use a three-pillar LinkedIn content strategy: awareness, trust building, and making offers.
- Allocate about 30% to awareness, 60% to trust, and 10% to offers for balanced LinkedIn success.