Joe McKay

Joe McKay, Founder of The Thought Follower newsletter, has successfully built a multi-six-figure business as a LinkedIn ghostwriter. He shares essential strategies for making money on LinkedIn, including the three critical types of posts: awareness, educational, and offers. Joe emphasizes the significance of strategic connections and avoiding common mistakes. He also discusses leveraging AI to enhance productivity and personalizing outreach efforts, making this an invaluable resource for aspiring side hustlers.

Joe McKay, a LinkedIn ghostwriter and coach, shares his journey from earning just $500 with LinkedIn posts to building a six-figure business. He reveals a three-pillar content strategy that goes beyond random posting to generate genuine leads. Listeners will learn how to engage authentically on the platform, navigate content trends, and build meaningful relationships without the dreaded 'pitch slapping.' Joe also introduces his Solopreneurs LinkedIn Playbook to help others boost their personal brand and engagement.

Joe McKay, a LinkedIn expert and ghostwriter, shares his journey from a government job in Australia to thriving in France. He discusses how to effectively use LinkedIn for business growth, emphasizing authentic connections over virality. Joe reveals the importance of overcoming the fear of posting, identifying valuable content in daily work, and explains three essential post types for engagement. He also offers tips on leveraging LinkedIn Premium for outreach and advises against spamming while promoting genuine relationship-building.