Joe McKay, Founder of The Thought Follower newsletter, has successfully built a multi-six-figure business as a LinkedIn ghostwriter. He shares essential strategies for making money on LinkedIn, including the three critical types of posts: awareness, educational, and offers. Joe emphasizes the significance of strategic connections and avoiding common mistakes. He also discusses leveraging AI to enhance productivity and personalizing outreach efforts, making this an invaluable resource for aspiring side hustlers.
To monetize LinkedIn effectively, side hustlers should focus on three essential post types: storytelling, education, and direct offers.
Strategically building connections through personalized outreach and impactful content is crucial for expanding your network and establishing credibility.
Avoid the common mistake of neglecting to clearly communicate offers, as this clarity is vital for converting connections into clients.
Deep dives
Leveraging Airbnb's Co-Host Network for Passive Income
Airbnb allows homeowners to earn extra income by renting out their space, especially when they are away. By utilizing Airbnb's co-host network, hosts can outsource the management of their listings to local professionals who handle various tasks, including guest communication and support. This setup can be particularly appealing for those who wish to maintain a hands-off approach while generating income, as co-hosts create standout listings and facilitate smooth guest interactions. This arrangement enables hosts to enjoy their personal time without stressing over the complexities of managing rentals.
Three Essential LinkedIn Post Types for Side Hustlers
For side hustlers looking to engage their audience on LinkedIn, focusing on three distinct types of posts can prove beneficial. The first type revolves around creating awareness through personal storytelling about one’s journey or challenges encountered in the side hustle. The second type involves educating the target audience by sharing knowledge, insights, or frameworks that position the poster as an expert in their field. Finally, making an offer is crucial; consistently informing the audience about services and how to take action ensures potential clients know how to engage.
The Importance of Proactive Connection Requests on LinkedIn
To effectively grow a network on LinkedIn, one should combine creating engaging content with proactive connection requests. By utilizing LinkedIn's search capabilities, users can identify and reach out to potential clients based on industry, job title, or company. It is beneficial to send personalized connection requests that introduce one’s services or showcase value, as this allows for building relevant connections rather than simply relying on passive engagement through content. This two-pronged strategy helps not only in increasing connections but also in establishing credibility and rapport.
Maximizing Engagement Through Targeted Outreach
To cultivate relationships on LinkedIn, sending tailored messages to specific prospects can significantly boost engagement. This involves selecting valuable content that may resonate with particular individuals in the network, and reaching out to them directly with your insights or articles. This personalized approach often sparks conversations and demonstrates thought leadership, as it shows that you’re considerate of your audience's interests. By consistently offering value and initiating dialogue, one can transform connections into meaningful business relationships.
Avoiding Common Mistakes with LinkedIn Profiles and Content
A frequent pitfall for many LinkedIn users is not clearly communicating their offers or services to their network. Users often assume that their audience knows exactly what they do and how to engage with them, leading to missed opportunities. Regularly reiterating what services are available and providing clear calls to action can help guide potential clients effectively. By consistently making offers and inviting engagement, users can create opportunities for meaningful interactions and conversions.
If you’re looking to turn LinkedIn into a money-making machine, you’re in the right place.
Joe McKay has taken his LinkedIn ghostwriting side hustle from zero to a multi-six-figure business, generating millions of impressions along the way.
And he's here to fill us in on how to make money on LinkedIn this year.
We broke down the 3 types of posts you need to make money on LinkedIn, how to navigate the platform as a side hustler, and the most common (and costly) mistake people make.
Listen to Episode 651 of the Side Hustle Show to learn:
the 3 LinkedIn posts every side hustler must use
why building connections strategically changes the game
