The Side Hustle Show

651: How to Make Money on LinkedIn

76 snips
Jan 16, 2025
Joe McKay, Founder of The Thought Follower newsletter, has successfully built a multi-six-figure business as a LinkedIn ghostwriter. He shares essential strategies for making money on LinkedIn, including the three critical types of posts: awareness, educational, and offers. Joe emphasizes the significance of strategic connections and avoiding common mistakes. He also discusses leveraging AI to enhance productivity and personalizing outreach efforts, making this an invaluable resource for aspiring side hustlers.
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ADVICE

Three Post Types for LinkedIn

  • Create three types of LinkedIn posts: awareness, educational, and offer posts.
  • These posts help build your brand, establish expertise, and drive sales.
ADVICE

Awareness Posts

  • Share stories about your side hustle, including your passion and struggles.
  • This builds awareness and gets your name in front of a wider audience.
ADVICE

Educational Posts

  • Educate your target audience by demonstrating expertise and solving their problems.
  • Share client stories, frameworks, and valuable insights to build trust.
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