Millionaire University

How to Turn LinkedIn into a Lead Generating Machine for Your Business I Joe McKay

May 15, 2025

Joe McKay, a LinkedIn expert and ghostwriter, shares his journey from a government job in Australia to thriving in France. He discusses how to effectively use LinkedIn for business growth, emphasizing authentic connections over virality. Joe reveals the importance of overcoming the fear of posting, identifying valuable content in daily work, and explains three essential post types for engagement. He also offers tips on leveraging LinkedIn Premium for outreach and advises against spamming while promoting genuine relationship-building.

44:34

Episode guests

Joe McKay

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Leveraging LinkedIn's professional environment fosters genuine connections and effective B2B marketing while prioritizing authenticity over anonymity.

Overcoming the fear of posting by starting with engagement and focusing on consistent, valuable content enhances visibility and builds authority.

Deep dives

The Power of LinkedIn for Business Growth

LinkedIn is recognized as a powerful platform for building and scaling online businesses due to its professional nature and audience. Unlike other social media platforms that may prioritize anonymity, LinkedIn demands transparency by requiring users to operate under their real names, which fosters authentic interactions. This environment allows for targeted marketing by enabling users to connect with specific industries and professionals, making it particularly beneficial for B2B services. Given its vast user base of over a billion, leveraging LinkedIn effectively opens doors to new clientele and networking opportunities.

Intro

6min

Maximizing LinkedIn for Business Growth

8min

Building Financial Literacy and Navigating Content Creation

3min

Navigating LinkedIn for New Business Owners

12min

Maximizing LinkedIn: Strategies for Engagement and Lead Generation

4min

Leveraging Video and Outreach Strategies on LinkedIn for Lead Generation

6min

Authenticity and Engagement: Leveraging LinkedIn for Business Growth

3min

#404 Want to turn LinkedIn into your best business-building tool? In this episode hosted by Brien Gearin, we’re joined by Joe McKay, a LinkedIn expert and ghostwriter who helps online entrepreneurs scale their businesses from scratch using smart content strategies and authentic outreach. Joe shares how he transitioned from a government job in Australia to launching a thriving LinkedIn-based business in France — all while raising a young family. You'll learn why the best content isn’t created, it’s found in your daily work, how to overcome the fear of posting (a.k.a. FOPO), and how to use LinkedIn’s features — from Premium to profile views — to drive real conversations and conversions. Joe also breaks down the three types of content every business owner should post, what not to do when prospecting, and why consistency and being a real human beat going viral every time!

What we discuss with Joe:

+ Why LinkedIn beats other platforms

+ Overcoming FOPO (fear of posting)

+ Finding vs. creating content

+ Three essential post types

+ How to prospect without spamming

+ Using LinkedIn Premium effectively

+ Writing strong hooks and captions

+ Why virality isn’t the goal

+ Leveraging profile views for outreach

+ Balancing consistency and strategy

Thank you, Joe!