Millionaire University How to Turn LinkedIn into a Lead Generating Machine for Your Business | Joe McKay
May 15, 2025
Joe McKay, a LinkedIn expert and ghostwriter, shares his journey from a government job in Australia to thriving in France. He discusses how to effectively use LinkedIn for business growth, emphasizing authentic connections over virality. Joe reveals the importance of overcoming the fear of posting, identifying valuable content in daily work, and explains three essential post types for engagement. He also offers tips on leveraging LinkedIn Premium for outreach and advises against spamming while promoting genuine relationship-building.
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Joe's LinkedIn Career Start
- Joe McKay left his government job in Australia to move to France for family reasons and started LinkedIn writing there.
- He landed his first ghostwriting client who paid him $500, which inspired him to build a LinkedIn-based business.
Smart LinkedIn Prospecting Approach
- Be clear on your LinkedIn profile about who you serve to filter prospects and avoid vague impressions.
- Treat LinkedIn outreach like a real networking event: be empathetic, human, and respectful to start conversations well.
Use LinkedIn Premium Strategically
- You can accomplish much on LinkedIn using the free version, but LinkedIn Premium is worthwhile to see who viewed your profile.
- Viewing profile visitors is a strong intent signal valuable for outreach and business building.