
The LinkedIn Content Strategy That Actually Works with Joe McKay
The Agents of Change Digital Marketing Podcast
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Building Meaningful LinkedIn Connections
This chapter discusses the significance of engaging with others on LinkedIn to foster genuine relationships. It provides strategies for thoughtful commenting, personalized messaging, and avoiding common networking pitfalls such as 'pitch slapping.' The conversation emphasizes leveraging profile views to initiate dialogues, suggesting a balance between professionalism and approachability while keeping the audience’s needs in focus.
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