The Agents of Change Digital Marketing Podcast cover image

How to Set Your Prices with Melina Palmer

The Agents of Change Digital Marketing Podcast

CHAPTER

Introduction

Exploring the dilemma businesses encounter when choosing between prioritizing quality or value, and the challenges of excelling in both simultaneously. The host's personal ties to neuromarketing and psychology set the stage for a deep dive into the guest's book, 'The Truth About Pricing.'

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