How to Set Your Prices with Melina Palmer
The Agents of Change Digital Marketing Podcast
Decoding Pricing Psychology for Business Success
Exploring the intricacies of pricing in marketing and business, with insights from pricing expert Melina Palmer. The chapter focuses on the psychological aspects that drive purchasing decisions, emphasizing the significance of confidence in pricing strategies and the impact of language and presentation on consumer behavior. Strategies such as relative pricing, creating 'wingman' offers, and enhancing perceived value are discussed to help businesses effectively set prices and drive sales.
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