#694: What Your Customer Wants and Can't Tell You with Melina Palmer

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Jul 3, 2024

Discover how applied behavioral economist Melina Palmer shares actionable strategies to understand customer behavior and improve marketing. Learn about reframing messaging, anchoring techniques, and using data to connect with your ideal customer. Explore the psychology behind pricing strategies, fine-tuning sales pages, and maximizing LinkedIn ads. Gain insights on enhancing audience connections and leveraging human behavior in marketing tactics.

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ADVICE

Understanding Your Customer

Identify your ideal customer and focus on their needs and preferences.
Ask them specific questions about their journey and listen carefully to their responses.

INSIGHT

The Subconscious Customer

Customers often say what they think you want to hear, not what they truly believe.
Tap into their subconscious by asking about their situations and problems, not specific product features.

ANECDOTE

Framing for Success

A financial institution reframed their checking account ad from focusing on APY to highlighting potential earnings.
This re framing led to a 60% increase in account openings.

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Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer.

Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you!

In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart!

Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales!

From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold!

Today, you’ll learn:

(3:20) What an applied behavioral economist does
(8:26) Actionable strategies you can use to better understand your customers and actually convert
(13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer
(19:55) Applying human behavior directly to your marketing
(29:23) The truth about scarcity, “VIP” offers, and luxury branding
(34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing
(42:49) Melina’s top advice to immediately improve how you're connecting with your audience

Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute.

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