The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)

Jul 8, 2024
Behavioral economics expert Melina Palmer discusses the power of the peak-end rule in shaping customer experiences. She provides practical strategies to create positive peaks and endings, highlighting the impact on customer relationships and employee engagement. By leveraging behavioral economics principles, businesses can enhance overall performance and optimize pricing strategies.
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