The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Latest episodes

undefined
Jan 28, 2025 • 45min

466. Declutter Your Mind: Behavioral Economics for a More Organized Brain

Discover how mental clutter impacts decision-making and leads to poor choices. Explore the fascinating 'chocolate cake study' that illustrates the effects of cognitive overload. Learn practical decluttering strategies for your workspace and digital life, including the effective KonMari method. Dive into productivity tools like Trello, Gantt charts, and Gmail's Snooze function to enhance focus. Uncover how organizing your mind can boost productivity and improve overall well-being.
undefined
Jan 23, 2025 • 50min

465. The Leadership Amplification Effect with Adam Galinsky

In this thought-provoking conversation, Dr. Adam Galinsky, a professor at Columbia Business School and author of "Inspire," shares vital insights on leadership. He introduces the "leader amplification effect," highlighting how leaders' words and actions profoundly influence their followers. Adam discusses inspiring leadership traits such as being a visionary, exemplar, and mentor.Through personal anecdotes, he illustrates the importance of reflection and gratitude, emphasizing that small behavioral changes can significantly enhance leadership effectiveness, fostering a positive growth environment.
undefined
Jan 21, 2025 • 47min

464. Rethinking Failure: Behavioral Insights with Madeline Quinlan

Madeline Quinlan, a behavioral scientist and co-founder of Salient, shares her fascinating journey from finance to behavioral science. She emphasizes the power of reframing failure as a learning opportunity. The discussion dives into integrating qualitative and quantitative research for effective behavioral interventions, highlighting the need for personalized approaches in understanding consumer behavior. Madeline also addresses the significance of identifying the right problems before applying behavioral insights, shedding light on innovative techniques developed during the COVID-19 pandemic.
undefined
Jan 16, 2025 • 50min

463. Defy: Embracing the Superpower of Responsibility with Sunita Sah

In this engaging conversation, Dr. Sunita Sah, a physician turned organizational psychologist from Cornell University, dives into her book, 'Defy: The Power of No in a World that Demands Yes.' She highlights the critical role of defiance in maintaining personal integrity, exploring the psychological dynamics of compliance, especially in healthcare. Sunita introduces the concept of 'insinuation anxiety' and the 'defiance compass' to help guide ethical decisions. Listeners will discover how embracing responsibility can transform decision-making and foster a culture of safe dissent.
undefined
11 snips
Jan 14, 2025 • 42min

462. The Power of Saying No with Vanessa Patrick

In this enlightening discussion, Dr. Vanessa Patrick, a marketing professor and bestselling author, explores the empowering art of saying no. She dives into the psychological barriers that lead us to say yes when we want to refuse, emphasizing the need for personal policies. Vanessa introduces her ART framework—Awareness, Rules, and Totality of Self—to help listeners cultivate boundaries. Discover how declaring 'I don’t' instead of 'I can’t' can transform decision-making and promote personal and professional fulfillment.
undefined
6 snips
Jan 9, 2025 • 47min

461. Never Play It Safe: Embracing Constraints and Creativity with Chase Jarvis

Chase Jarvis, an award-winning artist and entrepreneur, shares insights from his book 'Never Play It Safe,' focusing on leveraging intrinsic tools for a fulfilling life. He discusses seven essential tools like attention, failure, and practice. Chase emphasizes the power of constraints in enhancing creativity and encourages listeners to embrace failure as a part of growth. Personal anecdotes highlight the importance of pursuing true passions and transforming everyday tasks into joyful experiences, urging everyone to step outside societal expectations.
undefined
20 snips
Jan 7, 2025 • 41min

460. Beyond January: Behavioral Insights for Lasting Resolutions

Dive into the psychology behind New Year’s resolutions and the reasons why we struggle with commitment. Explore time discounting and anticipated regret, crucial factors that affect decision-making. Uncover the dual nature of willpower, likening it to both a depleting battery and a growing snowball. Discover practical strategies for setting attainable goals and the importance of small, manageable changes. Also, learn how these insights can help businesses better engage with customers.
undefined
Jan 2, 2025 • 51min

459. 4,000 Mondays: Making Every Week Count with Jodi Wellman

In this engaging discussion, Jodi Wellman, author of "You Only Die Once" and a passionate advocate for living fully, shares her insights on making the most of our limited time. She explores how embracing mortality can inspire meaningful living rather than fear. Jodi introduces the concept of "4,000 Mondays," reminding us to pursue dreams without regrets. With lively anecdotes, she discusses the importance of prioritizing what truly matters, overcoming inertia, and making small changes that lead to a vibrant, fulfilling life.
undefined
Dec 31, 2024 • 50min

458. Harnessing the Power of Regret with Dan Pink

Dan Pink, renowned author of Drive and The Power of Regret, discusses how embracing regret can be a positive force. He reveals insights from his research, including the American Regret Project, and outlines four core categories of regret: foundational, boldness, moral, and connection. As the New Year approaches, Dan encourages listeners to reflect on their past regrets to clarify values and guide future decisions. He emphasizes using regret as a tool for personal growth and better decision-making, transforming what seems negative into an opportunity for self-discovery.
undefined
9 snips
Dec 26, 2024 • 44min

457. Proximity: Redefining Business and Innovation in a Digital Age

Dr. Rob Wolcott, an adjunct professor focused on innovation strategy, and Kaihan Krippendorff, CEO of OutThinker Networks, discuss their book Proximity and its impact on business in a digital age. They explore how technology allows for value creation closer to consumer demand, transforming industries like healthcare and energy. With practical examples from on-demand pharmaceuticals to generative AI, they highlight the future of legacy brands, emphasizing the importance of responsiveness and efficiency in today's rapidly evolving market.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode