The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

515. Unlocking ADHD: Strategies for Success in Work and Life

Jul 17, 2025
Skye Waterson, an ADHD strategist and founder of Unconventional Organization, shares her expertise on maximizing productivity for individuals with ADHD. She delves into how ADHD brains differ, particularly in dopamine responses and time perception. Skye emphasizes practical strategies like breaking tasks into manageable steps and using visual timers to combat time blindness. The discussion also covers effective communication methods to foster inclusivity at work and how to manage the 'bleed effect' during task transitions, enhancing focus and efficiency for neurodiverse teams.
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ANECDOTE

Skye's ADHD Diagnosis Journey

  • Skye was diagnosed with ADHD during her PhD, which was unrelated to ADHD research.
  • Her diagnosis led her to create personalized productivity systems and start Unconventional Organization.
INSIGHT

Four Key ADHD Brain Differences

  • ADHD brains differ mainly in dopamine processing, time perception, working memory, and task transitioning.
  • The DSM overlooks executive function struggles, focusing mostly on impulsivity.
INSIGHT

ADHD Dopamine Deficit Explained

  • People with ADHD often lack the initial dopamine boost that motivates neurotypical brains to start tasks.
  • This causes lower motivation and task initiation struggles for ADHD individuals.
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