The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics 514. The Power of Personalized Nudges in Management
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Jul 15, 2025 Anant Sood, co-founder of Worxogo, an innovative AI and neuroeconomics company, delves into how personalized nudges can transform team management. He emphasizes the importance of understanding observed behaviors rather than relying on self-reported motivations. The conversation highlights how tailored motivation strategies can eliminate guesswork, enhance productivity, and foster a more human-centered workplace. Anant shares insights on leveraging AI to adapt to individual drives, improving team dynamics and engagement significantly.
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Behavioral Issues in Change Management
- Organizational change often fails to stick due to behavioral, not tech, problems.
- WorkZogo addresses these issues by focusing on behavior change supported by AI and neuroeconomics.
Personalized Nudges Boost Performance
- Most tools treat team members like robots responding identically to data.
- Personalized motivational nudges improve individual performance daily by small increments that add up.
Learning Motivation Through Behavior
- Self-reported motivation often diverges from actual behavior for individuals.
- WorkZogo uses AI to learn from observable daily actions and adapts nudges accordingly.
