The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

514. The Power of Personalized Nudges in Management

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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From Business Challenges to Behavioral Solutions

This chapter explores the speakers' journey from identifying business challenges to uncovering the role of behavioral insights in fostering sustainable organizational change. They address common pitfalls following the implementation of new processes and introduce a tech product aimed at overcoming these behavioral obstacles.

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