The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

523. The Power of Not Yet: How to Do More

Aug 14, 2025
Dive into the power of 'not yet' as a transformative mindset for achieving goals. Discover the psychological triggers behind procrastination and learn about four cognitive biases that may be holding you back. Gain practical strategies to break down your aspirations into manageable tasks while harnessing the strength of accountability. The discussion also emphasizes the importance of patience and intentional focus in entrepreneurship. Get inspired to take meaningful action in your personal and professional life!
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ADVICE

Use "Not Yet" To Guard Focus

  • Say "Not yet" to projects that don't align with your current priority to protect focus.
  • Reserve energy for the one thing that matters most so you can say yes when it counts.
ANECDOTE

TEDx Came After Many Not Yets

  • Melina describes postponing TEDx for years until the timing and message aligned.
  • She finally focused after finishing her third book and then delivered the TEDx talk.
INSIGHT

How Time Discounting Steals Now

  • Thinking about your future self makes tasks feel like someone else's responsibility.
  • Time discounting causes postponed action because the future self seems like a different person.
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