Stop Wrestling With Pricing: How to Set Prices Customers Want
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Octopus Breeding Business Pricing Strategies
The chapter delves into the pricing strategies for a business that breeds and sells octopuses to various customers worldwide, focusing on quality, value proposition, and customer targeting. It explores the importance of offering additional services and products to enhance the customer experience and increase revenue. The conversation also emphasizes the significance of understanding competitors, pricing investment, and incorporating behavioral science in pricing strategies.
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