Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!
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volunteer_activism ADVICE
Prioritize Sustained Launch Momentum
Focus on long-term impact, not just launch-week hype or bestseller lists.
Build momentum over months and avoid burning out after an initial spike.
volunteer_activism ADVICE
Pitch Audience Fit Over Big Names
Pitch outlets that match your audience, not just big-name platforms for ego.
Target specific desks, shows, or niches that host your ideal clients or peers.
insights INSIGHT
Headline Is The Campaign
The headline or angle decides whether content takes off across channels.
Frame the story as a clear problem or hook that fits subject lines, titles, and pitches.
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I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.
Some key takeaways:
Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast 