Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Find SPICY Angles That The Right People Cannot Ignore

Apr 2, 2024

Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!

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Episode notes

Intro

00:00 • 2min

The Realities of Project Launches

01:40 • 8min

Crafting Compelling Podcast Angles

09:46 • 19min

Navigating Business Pivots and Finding the Right Audience

29:14 • 3min

Mastering Media Outreach

32:41 • 8min

Navigating HR Challenges for Small Businesses

41:01 • 3min

Empowering Self-Promotion

44:07 • 15min

Wrapping Up and Inviting You to Stand Out

59:15 • 2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Some key takeaways:

Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.

(00:00) - Intro
(02:40) - Knowing how to launch
(06:03) - Who to pitch your product to
(10:50) - How to choose a good story angle
(18:27) - Criteria to create a great story angle
(24:02) - How to reach an advanced level of PR
(27:29) - Lucy's process for choosing an angle
(46:53) - Number 1 Tip to "show up"
(51:59) - Hyping yourself up
(56:01) - Lucy's top 3 resources
(58:28) - Outro

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→ Buy my book: book.stfo.io
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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