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8min chapter
How to Find SPICY Angles That The Right People Cannot Ignore
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Mastering Media Outreach
This chapter explores the nuanced strategies for effective media outreach, emphasizing the importance of targeting the right channels beyond major newspapers. It highlights the need for personalized communication and the value of understanding one's audience, particularly small business owners, to enhance engagement and credibility. The discussion also encourages self-advocacy in public relations, showcasing how individuals can leverage their stories and online presence to establish meaningful connections with relevant media platforms.
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