Lucy Werner

Lucy Werner, a public relations expert and founder of The Wern, shares her insight on the art of PR. She discusses the transformative power of effective communication and how to align PR strategies with business goals. Nostalgically reflecting on vintage marketing tools, she emphasizes modern storytelling and authentic engagement. Lucy also highlights the importance of personal branding and offers practical tips for impactful headshots and bios, encouraging entrepreneurs to view themselves as magazines in the digital landscape.

Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!