Lucy Werner wears many hats: public relations (PR) expert, business owner, author, coach, and mother. She is the founder of The Wern, a PR agency and design shop for startups, entrepreneurs, and independent brands. In her own words, she is a "nobody that helps people become somebody."This podcast episode is all about PR: what it is, what it isn't, and how to successfully use PR for your business (and yourself).Lucy shares her approach for creating meaningful PR and offers actionable tips for presenting yourself. Like what makes for a great headshot, how to write a concise bio, and why you should think of yourself as a magazine.If you're considering hiring a PR agency or looking for meaningful ways to break into publications and trades, then listen to what Lucy Werner has to say. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Join PR expert Lucy Werner, author of a compelling guide on content angles, as she shares her insights into crafting irresistible narratives. Discover the pitfalls of launch hype and the importance of sustainable impact over fleeting fame. Lucy unveils her three-pronged approach to angle creation, emphasizing authenticity and transparency. She encourages thinking outside the box to differentiate your brand and adapting your message across platforms. Tune in for a masterclass in effective media outreach and the art of self-promotion!