The Futur with Chris Do
222 - The art of PR — with Lucy Werner
Jan 4, 2023
Lucy Werner, a public relations expert and founder of The Wern, shares her insight on the art of PR. She discusses the transformative power of effective communication and how to align PR strategies with business goals. Nostalgically reflecting on vintage marketing tools, she emphasizes modern storytelling and authentic engagement. Lucy also highlights the importance of personal branding and offers practical tips for impactful headshots and bios, encouraging entrepreneurs to view themselves as magazines in the digital landscape.
01:05:52
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Quick takeaways
- PR should align with business goals, focus on benefits, not just headlines.
- Lucy Werner transitioned from agency work to successful PR consultancy.
Deep dives
Importance of Tailoring PR Strategy
PR is not just about getting on the front page of a newspaper but revolves around tailoring your strategy to align with your business objectives and target audience. It's essential to focus on the benefits you provide rather than fancy titles and descriptions in your bio.
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