The Futur with Chris Do 222 - The art of PR — with Lucy Werner
8 snips
Jan 4, 2023 
Lucy Werner, a public relations expert and founder of The Wern, shares her insight on the art of PR. She discusses the transformative power of effective communication and how to align PR strategies with business goals. Nostalgically reflecting on vintage marketing tools, she emphasizes modern storytelling and authentic engagement. Lucy also highlights the importance of personal branding and offers practical tips for impactful headshots and bios, encouraging entrepreneurs to view themselves as magazines in the digital landscape.
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Targeted PR
- Focus on your business objectives and target audience when crafting PR.
- Don't get caught up in the misconception that PR is solely about connections and front-page newspaper stories.
Music PR Origins
- Lucy Werner's early work experience in music PR sparked her passion for publicity.
- She enjoyed promoting musicians and their stories, experiencing it as a superpower.
Personal Brand as Magazine
- Think of your personal brand as a magazine with news, features, and thought leadership sections.
- Pitch stories that align with current events and position yourself as a voice of authority.
