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Mentioned in 1 episodes

Hype Yourself

Book • 2020
Hype Yourself is a comprehensive toolkit designed to help small businesses and entrepreneurs gain media coverage in newspapers, magazines, radio, and TV. The book provides insider advice on building a PR strategy, executing creative campaigns, and leveraging expert tips from journalists and industry specialists.

It offers practical exercises and online resources to support its guidance.

Mentioned by

Mentioned in 1 episodes

Mentioned by Lucy Werner as a book she wrote, offering guidance on PR and branding for individuals.
222 - The art of PR — with Lucy Werner

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