A Facilitator's Journey: Real Life Stories

Episode 42: Websites and SEO - What Every Freelancer and Facilitator Needs to Know

Jun 13, 2025

In this engaging discussion, Barb Davids, a website and SEO strategist, shares her expertise on enhancing online visibility for freelancers and facilitators. She emphasizes the enduring importance of having a website in the digital age and dispels myths about SEO. Listeners learn practical tips for keyword use, blogging, and optimizing site design without tech overwhelm. Barb also highlights the significance of measuring website traffic and maintaining control over one's digital presence, making it an invaluable resource for beginners and seasoned professionals alike.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ADVICE

Start With a Website

Most business starters should have a website to build credibility and trust.
Relying solely on social media or platforms risks losing traffic if they change or disappear.

ADVICE

Website Basics and Blogs

Essential website elements include about, services, testimonials, contact, and privacy policy.
Adding a blog helps Google understand your content and boosts your search visibility.

ADVICE

Blogging for SEO

Reinstate your blog and publish posts regularly to improve organic search rankings.
Gradually add blogs, ideally once or twice a week, to maintain credibility with Google.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Is your website really working for you - or is it quietly gathering dust?

In this episode, I’m joined by Barb Davids, a website and SEO strategist who helps business owners grow their organic traffic and make their websites work harder (without all the tech overwhelm). Together, we dive into why your website still matters - even in the age of social media - and what simple changes you can make to boost your online presence.

We explore:

Why having a website builds trust and credibility with clients
The surprising importance of having a blog (yes, even now!)
What SEO actually is — and why it’s not as scary as it sounds
How to choose the right keywords and get found on Google
Practical tips to improve your site without needing a full redesign

Whether you’re just starting out or thinking it might be time to refresh your online home, this conversation is packed with insights to help you take small, manageable steps toward a website that really supports your business.

I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.

____

A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.

You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.

Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.

Key Links:

If you purchase the Instant Blog Planner™, you will get a free 90-minute working session with Barb. Mention 'A Facilitator's Journey' when you purchase.

Visit Barb's website HERE

Visit Barb's YouTube HERE

Connect with Barb on Instagram HERE

Connect with Barb on Linkedin HERE

Listen to Barb's podcast HERE

Grab your free site audit HERE

Visit the School of Facilitation website HERE

Discover SOFest HERE

Connect with me on Instagram HERE

Connect with me on Linkedin HERE

contact@schooloffacilitation.com

Hosted on Acast. See acast.com/privacy for more information.