Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Funnels Don't Build Businesses: Here's What Does
23 snips
May 14, 2024 Exploring the pitfalls of relying solely on funnels in business growth, the importance of backend operations, weaknesses of the influencer model, a 5 Lightbulbs Framework for marketing success, and the significance of assertive marketing strategies.
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Facebook Funnel Failure
- PD Bros worked with a business making $40,000/month through a Facebook funnel.
- When Facebook ads went sideways, the whole business went bust, highlighting the fragility of funnel-based businesses.
Relationships over Transactions
- Building a real business requires focusing on relationships, not just transactions.
- PD Bros emphasizes the importance of genuine connections over quick sales.
Backend is Key
- Profit comes from the backend of a business, not just the initial sale.
- Focus on building a strong backend with existing customers.