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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Funnels Don't Build Businesses: Here's What Does
May 14, 2024
Exploring the pitfalls of relying solely on funnels in business growth, the importance of backend operations, weaknesses of the influencer model, a 5 Lightbulbs Framework for marketing success, and the significance of assertive marketing strategies.
59:13
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Quick takeaways
- Prioritize effective communication over extensive market research for impactful messaging on websites.
- Building genuine relationships outweighs optimizing funnels for sustainable business growth.
Deep dives
The Importance of Voice in Marketing Messages
Ensuring that the core messages are effectively communicated on websites is crucial. The podcast highlights that subject matter experts often have deep insights into their clients' needs, but struggle with articulating these insights on their platforms. By emphasizing the importance of giving voice to impactful messages, the narrative stresses the significance of prioritizing effective communication over extensive market research.
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