Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Funnels Don't Build Businesses: Here's What Does

23 snips
May 14, 2024
Exploring the pitfalls of relying solely on funnels in business growth, the importance of backend operations, weaknesses of the influencer model, a 5 Lightbulbs Framework for marketing success, and the significance of assertive marketing strategies.
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ANECDOTE

Facebook Funnel Failure

  • PD Bros worked with a business making $40,000/month through a Facebook funnel.
  • When Facebook ads went sideways, the whole business went bust, highlighting the fragility of funnel-based businesses.
INSIGHT

Relationships over Transactions

  • Building a real business requires focusing on relationships, not just transactions.
  • PD Bros emphasizes the importance of genuine connections over quick sales.
INSIGHT

Backend is Key

  • Profit comes from the backend of a business, not just the initial sale.
  • Focus on building a strong backend with existing customers.
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