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3min chapter
Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Framework for Relationship and Marketing Strategies
This chapter explores the light bulb tool framework, emphasizing dialogue, understanding customer perspective, crafting simple messages, and defining key elements like customer status code, offer, and new life. It also discusses influencer vs service-based business models, the importance of overarching claims, and the ladder of importance in marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode