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24min chapter
Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Five Light Bulbs: A Framework for Effective Visual Storytelling in Marketing
This chapter introduces the Five Light Bulbs messaging framework, focusing on core messaging and the customer journey stages. It emphasizes the significance of empathy, argumentation, and positioning in simplifying marketing strategies for clients. The chapter highlights the importance of customer insights, specific claims backed by evidence, and belief building in creating successful marketing messages.
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