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8min chapter
Funnels Don't Build Businesses: Here's What Does
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Assertive Marketing
This chapter emphasizes the importance of courage in marketing, advocating for a strategy that involves expressing strong opinions and taking a stand rather than just curating content. It discusses the need for an argument-based approach to marketing and the effectiveness of gradually guiding customers towards a desired action through consistent messaging aligned with a core argument.
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Discover
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