Learn the keys to building lasting communities with Circle co-founder Andy Guttormsen. Discover why you shouldn't rush into starting a community, the power of tailoring your group to your strengths, and tips to ignite engagement. Find out the insider's guide to community management, the importance of attracting ideal founding members, and costly mistakes to avoid.
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volunteer_activism ADVICE
Start with Valuable Signature Gatherings
Focus on providing truly compelling daily value to your community members.
Start with two or three signature gatherings that deliver significant benefits to your ideal members.
volunteer_activism ADVICE
Community Needs Continuous Effort
Communities require consistent effort and never run themselves.
You must continuously deliver value and compete with many distractions including TV and other communities.
volunteer_activism ADVICE
Match Community to Personality
Tailor your community model to fit your personality and energy levels.
If long-term engagement drains you, choose formats that align with your strengths such as short bursts or cohort based.
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I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).
I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.
In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help you create a thriving group that stays engaged past the 3-month mark. Andy exposes the hard truths and gives you the tools to foster genuine, long-term commitment. Whether you're a pro or just starting out, this no-nonsense guide is your key to unlocking the staying power your community needs.
(00:00) - Intro
(03:14) - Reasons why you shouldn't start a community (yet)
(10:32) - Andy's perspective on what's a community
(12:02) - Tailoring your community to your personality and strengths
(21:07) - Tips that will ignite your community
(35:29) - The insider's guide to community management
(39:16) - The power of hot seats
(42:04) - Costly mistakes to avoid when building your community
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast