Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast The BS-Free Guide to Building Communities That Last More Than 3 Months
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Mar 19, 2024 Learn the keys to building lasting communities with Circle co-founder Andy Guttormsen. Discover why you shouldn't rush into starting a community, the power of tailoring your group to your strengths, and tips to ignite engagement. Find out the insider's guide to community management, the importance of attracting ideal founding members, and costly mistakes to avoid.
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Start with Valuable Signature Gatherings
- Focus on providing truly compelling daily value to your community members.
- Start with two or three signature gatherings that deliver significant benefits to your ideal members.
Community Needs Continuous Effort
- Communities require consistent effort and never run themselves.
- You must continuously deliver value and compete with many distractions including TV and other communities.
Match Community to Personality
- Tailor your community model to fit your personality and energy levels.
- If long-term engagement drains you, choose formats that align with your strengths such as short bursts or cohort based.