Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The BS-Free Guide to Building Communities That Last More Than 3 Months
Mar 19, 2024
Learn the keys to building lasting communities with Circle co-founder Andy Guttormsen. Discover why you shouldn't rush into starting a community, the power of tailoring your group to your strengths, and tips to ignite engagement. Find out the insider's guide to community management, the importance of attracting ideal founding members, and costly mistakes to avoid.
57:21
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Quick takeaways
- Starting with valuable signature gatherings sets clear expectations and fosters commitment.
- Creative constraints like restricted access events increase value and engagement levels in community management.
Deep dives
Starting with Compelling Value and Signature Gatherings
Communities often fail when the value of being a member isn't compelling enough. Starting with two or three signature gatherings that offer significant value to ideal members is crucial. This approach sets clear expectations and fosters a two-way commitment between founders and members, enhancing member engagement and retention. Examples like hot seats and live workshops, expert-led classes, and accountability groups highlight the importance of creating valuable and interactive community experiences.
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