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Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Apr 23, 2024
Competitive intelligence expert Andy McCotter-Bicknell and host Louis dive into the importance of understanding competitors to differentiate in the market. They discuss strategies for competitor monitoring, analyzing competition through Google reviews, and building a competitive intelligence program in a tech, B2B, SaaS environment. The conversation emphasizes the value of community for competitive intelligence practitioners.
56:16
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Quick takeaways
- Understanding customer search behavior for SEO insights is essential for identifying market gaps and seizing opportunities.
- Balancing customer focus with competitive intelligence is vital for strategic business decisions and staying ahead in the market.
Deep dives
Understanding Customer Behavior for SEO Ranking
To identify market gaps, businesses without sales teams can leverage customer behavior for SEO insights. By Googling relevant category terms and 'near me' for local businesses, understanding customer search habits becomes crucial. SEO success hinges on showing up for related terms during customer searches, steering focus towards customer search behavior to spot potential threats or market opportunities.
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