Competitive intelligence expert Andy McCotter-Bicknell and host Louis dive into the importance of understanding competitors to differentiate in the market. They discuss strategies for competitor monitoring, analyzing competition through Google reviews, and building a competitive intelligence program in a tech, B2B, SaaS environment. The conversation emphasizes the value of community for competitive intelligence practitioners.

Trailblazers in competitive intelligence, Andy McCotter-Bicknell, Clara Smyth, and Alex Eaton share insights on knowing competitors, balancing competitive and customer intelligence, investing in CI, creating comparison pages, and enhancing sales effectiveness by acknowledging competitors in positioning strategies.

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.