The Marketing Millennials

241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew

Mar 20, 2024

Join the 'Ready for Launch' podcast crew as they share tips on successful product launches, including setting clear goals, assessing competitive intelligence, and balancing differentiation. Learn about tier-based launches, agility in marketing, and the art of product marketing for business success.

57:26

Episode guests

Tamara Grominsky

Jason Oakley

Andy McCotter-Bicknell

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Launching smaller releases builds momentum and adds value to larger narrative over time.

Collaboration among product marketers creates impactful launch strategies by blending unique strengths.

Understanding competitors and market landscapes is key to differentiating product offerings effectively.

Deep dives

Importance of Seeding the Market Ahead of Launch

Launching smaller releases connected to a bigger value story over time builds momentum and ensures each launch adds value towards the larger narrative. This strategy involves strategic planning and iterative response based on market feedback.

Introduction

2min

Origins and Evolution of Product Marketing Ventures

4min

Strategic Planning for Successful Product Launches

20min

Strategies for Tier-Based Product Launches and Prioritization Framework

4min

Balancing Differentiation and Similarity in Product Launches

9min

Optimizing Product Launch Strategies

9min

The Art of Product Marketing

4min

Exploring Product Marketing and Introducing 'Ready for Launch'

4min

Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.

We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.

Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?

Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out.

By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.

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00:04:38 - Ingredients for a Successful Product Launch

00:12:23 - Choosing Personas for Product Launch

00:14:17 - Start with Your Launch KPI

00:15:48 - Product Launch Pricing Strategies Decoded

00:22:02 - Product Marketer's Role in Launch

00:25:31 - Prioritizing Product Launches for Success

00:29:09 - How to Align Product Management

00:30:32 - Poaching Customers: Growth Strategy Insights

00:33:46 - Standing Out in Product Launches

00:39:22 - Iterative Launch Strategy for Long-Term Success

00:44:23 - Differentiating Between a Release and a Launch

00:49:25 - Competitor Analysis: Key to Success