Exploring Product Marketing and Introducing 'Ready for Launch'

Exploring the strategy of product marketing through collaboration with sales, customer service, and product teams. Introducing 'Ready for Launch', a show highlighting successful product launches and offering insights for marketers.

Transcript

chevron_right

Play full episode

chevron_right

Transcript

Episode notes

Join my LinkedIn besties/kickass product marketers Tamara Grominsky, Andy McCotter-Bicknell, and Jason Oakley, hosts of the podcast, “Ready for Launch,” as they take a deep dive into the world of product launches with me.

We’re chatting about everything product marketing and unleashing the BEST tips out there to help you nail your product launch from start to finish.

Do your launches lack originality and planning? Having trouble knowing where to start when it comes to market research? Not sure about the best way to plan and manage your go-to-market strategy?

Don’t worry—we’ve got your back. Me, Jason, Tamara, and Andy are breaking down everything from the importance of product marketing, to the role of competitive intelligence in launch strategies, and the differentiation tactics that can make your launch stand out.

By the end of this ep, I guarantee you’ll have all the ingredients you need for a successful product launch.

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot. For more information, visit https://www.typeform.com/TMM

00:04:38 - Ingredients for a Successful Product Launch

00:12:23 - Choosing Personas for Product Launch

00:14:17 - Start with Your Launch KPI

00:15:48 - Product Launch Pricing Strategies Decoded

00:22:02 - Product Marketer's Role in Launch

00:25:31 - Prioritizing Product Launches for Success

00:29:09 - How to Align Product Management

00:30:32 - Poaching Customers: Growth Strategy Insights

00:33:46 - Standing Out in Product Launches

00:39:22 - Iterative Launch Strategy for Long-Term Success

00:44:23 - Differentiating Between a Release and a Launch

00:49:25 - Competitor Analysis: Key to Success