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241 - The Ultimate Guide to Launching Products, with “Ready to Launch” Podcast Crew

The Marketing Millennials

CHAPTER

Strategic Planning for Successful Product Launches

The chapter provides a strategic guide to launching products, emphasizing on setting clear goals, defining target audience, establishing unique positioning, crafting compelling narratives, choosing effective distribution channels, and ensuring sales enablement. It delves into assessing competitive and market intelligence, highlighting the importance of considering competitive landscapes to differentiate and stand out. Emphasis is placed on the vital role of competitive intelligence in shaping product development, messaging, and sales enablement for a successful product launch.

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