Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Building a Competitive Intelligence Program in a Tech, B2B, SaaS Environment
The chapter explores creating a competitive intelligence program from scratch in a tech, B2B, SaaS setting, emphasizing understanding different organizational perspectives for effective navigation of the competitive landscape. It discusses consolidating competitive intelligence by asking colleagues about major competitors and aligning all departments on analysis findings. The importance of detailed competitor profiles, strategic recommendations, and real examples of leveraging competitive intelligence for repositioning are highlighted.
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