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14min chapter
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Role of Competitive Intelligence in Business
Exploring the importance of competitive intelligence in business beyond customer focus, this chapter challenges the idea of neglecting competitors in a crowded marketplace. It emphasizes understanding competitors to effectively position a business and discusses how various industries can benefit from competitive analysis. Highlighting the classification of competitors and the use of call recording tools for gathering intelligence, the chapter underscores the need to address competitors directly to differentiate in the market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode