AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
15min chapter
Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding Competitors Based on Market Category Maturity
This chapter explores how the maturity of business categories impacts competitor analysis and market dynamics. Using examples like heat mapping and CRM, it discusses the differences in approaching mature categories with established competitors versus immature categories requiring more research. Emphasizing the importance of competitor research, niche exploration, and building relationships with sales teams, the conversation highlights the similarities between competitive intelligence and other business functions like marketing and sales.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode