Know Your "Enemies" — A Practical Guide to Competitive Intelligence
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
Understanding Competitors Based on Market Category Maturity
This chapter explores how the maturity of business categories impacts competitor analysis and market dynamics. Using examples like heat mapping and CRM, it discusses the differences in approaching mature categories with established competitors versus immature categories requiring more research. Emphasizing the importance of competitor research, niche exploration, and building relationships with sales teams, the conversation highlights the similarities between competitive intelligence and other business functions like marketing and sales.
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