Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Professionalism is Killing Your Brand: Here's the Cure

4 snips
May 21, 2024
Dave Harland, Copywriter and creative director of Copy Or Die, talks about redefining professionalism, generating leads authentically, going narrow with your brand, using self-deprecation in copywriting, picking the right fight in marketing, and channeling hyperbole in branding strategy.
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INSIGHT

Redefining Professionalism

  • Professionalism does not require formal language or suits.
  • Being honest, straightforward, and authentic counts more as true professionalism.
ANECDOTE

Pandemic Sparked Funny Strategy

  • During the COVID-19 pandemic, Dave adopted humor to cope.
  • His funny LinkedIn posts then attracted major brand leads, changing his career direction.
ADVICE

Use Humor Authentically and Test Audience

  • Only use humor if it matches your genuine personality.
  • Test your audience's appetite for humor through polls or light humorous content.
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