Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Professionalism is Killing Your Brand: Here's the Cure

May 21, 2024

Dave Harland, Copywriter and creative director of Copy Or Die, talks about redefining professionalism, generating leads authentically, going narrow with your brand, using self-deprecation in copywriting, picking the right fight in marketing, and channeling hyperbole in branding strategy.

59:40

Creator website

Episode guests

Dave Harland

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Being authentic and transparent fosters genuine connections with the right brands and individuals.

Embrace your unique voice and personal stories to create engaging and relatable content.

Focus on specific details and deep insights to enhance audience engagement and resonate with target demographics.

Deep dives

Authenticity and Brand Alignment

It is important to stay true to your authentic self and align with brands that resonate with your values and communication style. By being honest and transparent from the beginning, you can ensure a strong and genuine connection with the right brands and individuals.

Introduction

2min

Embracing Authenticity in Marketing and Copywriting

14min

Injecting Humor Authentically

17min

The Power of Self-Deprecation in Branding and Comedy

7min

The Power of Picking a Fight in Marketing Strategy

8min

Channeling Negativity and Hyperbole in Branding Strategy

4min

Exploring Ultra-Specific Communication, Alter Egos, and Recommended Resources

4min

Newsletter Subscriptions and Positive Feedback Wrap-Up

2min

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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***

Corporate speak sucks.

Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.

(00:00) - Intro
(03:31) - Redefining professionalism
(05:58) - Dave's journey
(09:39) - How Dave's strategy generates leads
(17:37) - First steps to being more yourself
(24:05) - Why going "too" narrow is important
(34:24) - Self-deprecation as a copywriting tool
(41:45) - Picking the right fight
(51:06) - Dave's last advice
(55:52) - Top 3 resources

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘

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