Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Professionalism is Killing Your Brand: Here's the Cure
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May 21, 2024 Dave Harland, Copywriter and creative director of Copy Or Die, talks about redefining professionalism, generating leads authentically, going narrow with your brand, using self-deprecation in copywriting, picking the right fight in marketing, and channeling hyperbole in branding strategy.
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Redefining Professionalism
- Professionalism does not require formal language or suits.
- Being honest, straightforward, and authentic counts more as true professionalism.
Pandemic Sparked Funny Strategy
- During the COVID-19 pandemic, Dave adopted humor to cope.
- His funny LinkedIn posts then attracted major brand leads, changing his career direction.
Use Humor Authentically and Test Audience
- Only use humor if it matches your genuine personality.
- Test your audience's appetite for humor through polls or light humorous content.