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8min chapter
Professionalism is Killing Your Brand: Here's the Cure
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
The Power of Picking a Fight in Marketing Strategy
Exploring the strategic effectiveness of picking a fight in marketing, using examples to illustrate how it can be used to target the right audience, turn negative publicity into an advantage, and defend the people being served. The chapter also delves into the concept of fighting against specific behaviors, systems, or entities to align with core values and principles.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode