Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

CHAPTER

Using a Book as a Positioning Tool

In this chapter, the speakers discuss the importance of using a book as a positioning tool for thought leaders and information business owners. They emphasize how a book can open doors, establish expertise, and generate inbound leads. They also challenge the conventional wisdom of doing more marketing, advocating for focusing on a few devastatingly effective strategies instead of spreading oneself too thin.

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