Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Power of Focusing on Achievable Goals

This chapter discusses the importance of setting smaller, attainable goals instead of overwhelming oneself with the larger end goal. It emphasizes the effectiveness of narrowing down one's target market and positioning oneself as an expert in a specific niche, using the example of a specialized accountant.

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