How To Be Moderately Successful. EP35 Your 1-Page marketing plan, with Allan Dib
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Sep 23, 2024 
Allan Dib, author of The One Page Marketing Plan and Lean Marketing, shares his expertise in practical marketing strategies. He stresses the importance of aligning sales and marketing while focusing on customer lifetime value. Dib discusses the necessity of a solid lead capture system and the value of nurturing leads over time. He emphasizes generating referrals proactively and the role of integrators in streamlining marketing tasks. Listeners will walk away with actionable insights to enhance their marketing effectiveness.
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Founder Strengths Can Become Growth Liabilities
- Founders' early strengths often become business weaknesses as they scale.
- Relying on word-of-mouth is hope, not a predictable marketing strategy.
Think Of Marketing As Scaled Sales
- Treat marketing as scaled salesmanship: one-to-many application of persuasion.
- Integrate sales and marketing activities like conversion, ascension and referrals.
Rank Clients To Find Your Ideal Market
- Export past clients and rank them from best to worst to spot ideal-fit traits.
- Target your marketing at the top 20% of clients you enjoy and who are profitable.