EP35 Your 1-Page marketing plan, with Allan Dib

Allan Dib, author of The One Page Marketing Plan and Lean Marketing, shares his expertise in practical marketing strategies. He stresses the importance of aligning sales and marketing while focusing on customer lifetime value. Dib discusses the necessity of a solid lead capture system and the value of nurturing leads over time. He emphasizes generating referrals proactively and the role of integrators in streamlining marketing tasks. Listeners will walk away with actionable insights to enhance their marketing effectiveness.