FranklinCovey On Leadership with Scott Miller
Allan Dib: Lean Marketing
Jul 26, 2024
Author Allan Dib shares insights on Lean Marketing principles, emphasizing targeting, messaging, and adding value. He discusses common marketing traps and practical tips for improving strategies, like filling leaky buckets early on for increased conversions. The focus is on creating goodwill, honesty, and value for customers in a cluttered digital market.
36:37
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Quick takeaways
- Emphasize clear target market, message, and media strategy for successful marketing.
- Focus on market research for product alignment and resist dilution of energy across multiple ventures.
Deep dives
Author Introduction and Background
Alan Dibb, known for the best-selling book 'The One-Page Marketing Plan', reappears on 'On Leadership' for his second time. Dibb introduces himself as helping individuals and organizations enhance marketing strategies without agency assistance. The One-Page Marketing Plan, a successful book simplifying marketing strategies, garnered massive success due to its simplicity and valuable insights.
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