Prioritizing Market Before Product

Allan Dib, author of the bestselling book The 1-Page Marketing Plan, returns for a second time. Allan discusses his new release, Lean Marketing: More Leads, More Profit, Less Marketing, and shares the nine principles of lean marketing. He emphasizes the importance of having a clear target market, message, and media strategy, as well as the value of creating goodwill and adding value to customers. Allan also highlights the common traps that leaders fall into in marketing and provides practical advice on filling leaky buckets. 

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