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The Home Service Expert Podcast

The Art of Building Trust in Marketing with John Jantsch

Mar 7, 2025
John Jantsch, marketing guru and founder of Duct Tape Marketing, shares his insights on building trust in marketing for small businesses. He emphasizes the importance of a strong marketing foundation and effective customer relationship tools. John discusses the balance between self-reliance and seeking guidance in entrepreneurship. He also offers strategies for navigating consumer expectations and leveraging AI in marketing. Plus, he highlights the role of influential literature in shaping marketing perspectives.
53:34

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Ongoing marketing after a sale is vital for customer retention and can transform clients into advocates for generating new leads.
  • Developing a well-defined marketing strategy centered on the ideal client is essential for effective messaging and achieving clear business objectives.

Deep dives

The Importance of Post-Sale Marketing

Marketing should continue even after a sale is made; the period following a sale presents valuable opportunities to upsell and retain customers. Focusing on customer retention can convert existing clients into advocates who generate new leads. Building loyalty through attention and intentional marketing efforts is crucial for long-term business success. By prioritizing relationships and ongoing engagement, businesses can create a dedicated customer base that contributes to their growth.

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