The Home Service Expert Podcast The Art of Building Trust in Marketing with John Jantsch
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Mar 7, 2025 
John Jantsch, marketing guru and founder of Duct Tape Marketing, shares his insights on building trust in marketing for small businesses. He emphasizes the importance of a strong marketing foundation and effective customer relationship tools. John discusses the balance between self-reliance and seeking guidance in entrepreneurship. He also offers strategies for navigating consumer expectations and leveraging AI in marketing. Plus, he highlights the role of influential literature in shaping marketing perspectives.
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Strategy Before Tactics
- Develop a marketing strategy before choosing tactics like websites.
- Understand your ideal client and create a customer journey.
Staged Marketing Approach
- Establish a baseline of the client's current marketing efforts and needs.
- Use a staged approach with milestones to guide marketing progress.
Building Trust
- Claim your Google My Business page and build trust markers like BBB accreditation, affiliations, and reviews.
- These markers build credibility and influence purchasing decisions.
