14min chapter

The Home Service Expert Podcast cover image

The Art of Building Trust in Marketing with John Jantsch

The Home Service Expert Podcast

CHAPTER

Building a Strong Marketing Foundation

This chapter emphasizes the critical role of a comprehensive marketing strategy for service-oriented businesses, discussing the challenges many business owners face in understanding marketing. The speaker shares insights from their journey, advocating for a structured approach that starts with understanding the ideal client and crafting a clear message. Additionally, the chapter addresses the significance of brand identity, customer relationship management tools, and the effectiveness of traditional advertising methods in fostering trust and brand visibility.

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