
The Art of Building Trust in Marketing with John Jantsch
The Home Service Expert Podcast
Navigating Consumer Expectations and Marketing Strategies
This chapter explores the shifting mindset of consumers regarding service pricing and the importance of transparency. It emphasizes strategies for upselling, customer retention, and the personal connections that smaller businesses can leverage against larger competitors. Additionally, the discussion touches on the evolving landscape of marketing, including the impact of AI and the necessity for businesses to adapt their strategies for greater effectiveness.
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