John Jantsch

John Jantsch, marketing guru and founder of Duct Tape Marketing, shares his insights on building trust in marketing for small businesses. He emphasizes the importance of a strong marketing foundation and effective customer relationship tools. John discusses the balance between self-reliance and seeking guidance in entrepreneurship. He also offers strategies for navigating consumer expectations and leveraging AI in marketing. Plus, he highlights the role of influential literature in shaping marketing perspectives.

John Jantsch, a seasoned marketing consultant and author known for his expertise in small business marketing, shares invaluable insights. He emphasizes the importance of a systematic marketing approach and understanding unique selling propositions through problem-solving. The conversation touches on the significance of CRM systems for enhancing customer interactions and effective email marketing strategies. Jantsch also highlights the role of service contracts in building relationships and identifies profitable customer segments to drive business growth.

Marketing expert John Jantsch discusses the benefits of fractional CMOs, integrating marketing and operations, and navigating evolving digital marketing practices. He provides actionable advice for small businesses to refine marketing strategies and drive growth effectively.

John Jantsch, a renowned marketing consultant and author of 'Duct Tape Marketing', shares innovative strategies for small businesses. He introduces the hourglass metaphor, emphasizing the importance of transforming customers into referral champions. Jantsch discusses how to identify and nurture the top 20% of clients for optimal growth. He also highlights the key role of strategic content in client engagement and education. This insightful conversation is packed with practical advice for redefining success and building lasting customer relationships.

John Jantsch knows sales. Not high pressure, slimy sales. We're talking about permission selling. We're talking about creating an experience for the buyer with such great results that they tell everyone how great your stuff is. The key to this selling strategy is to create massive value. It's the best way to do it. Thank you for downloading and we hope you enjoy the show. For resources and show notes, head over to www.lewishowes.com/67 Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy!Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

John Jantsch, founder of Duct Tape Marketing, discusses the rise of fractional CMOs in the current market. He shares insights on running a repeatable framework, success stories of revenue growth, and signs indicating your business is ready for a fractional CMO. Topics include balancing scale, avoiding scope creep, and evaluating costs for the role.

Join marketing expert John Jantsch, author of Duct Tape Marketing, as he reveals the crucial concept of your business's 'talking logo'—a powerful sentence that defines your unique value. Discover how to craft effective marketing strategies that resonate with your ideal customers by honing in on their voice. Jantsch emphasizes authenticity in messaging and the importance of storytelling to connect with clients. Plus, he shares insights on training consultants to implement these strategies, maximizing business impact!

Join marketing guru John Jantsch, Founder of Duct Tape Marketing, as he shares game-changing insights for small businesses. He emphasizes the excitement of marketing post-sale and the importance of trust in fostering growth. John reveals that treating marketing as a coordinated system, rather than a series of one-off tactics, is crucial. He discusses aligning marketing strategies with business goals and highlights the need for effective team structures. Plus, explore the role of technology and genuine customer engagement in driving sustainable success.

Guest John Jantsch discusses the rise of fractional CMOs post-pandemic, emphasizing strategy over execution. Tips on building trust, positioning as a trusted thought leader, and the importance of deep industry knowledge for agencies

John Jantsch, author of 'Duct Tape Marketing,' breaks down the pros and cons of hiring a fractional CMO, discussing how it can help businesses grow. He shares strategies for building a cohesive marketing plan, optimal marketing budgets, and understanding consumer behavior evolution.