
Build a Better Agency Podcast
EP 451: What it takes to become a fractional CMO with John Jantsch
May 27, 2024
Guest John Jantsch discusses the rise of fractional CMOs post-pandemic, emphasizing strategy over execution. Tips on building trust, positioning as a trusted thought leader, and the importance of deep industry knowledge for agencies
39:07
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Quick takeaways
- Prioritizing strategy over tactics helps agencies build trust with clients and find right-fit clients.
- Emphasizing thought leadership and strategic guidance positions agencies as trusted advisors and fosters client relationships.
Deep dives
Positioning Strategy First
Positioning strategy first is advocated as a way to build trust with clients and provide value beyond just selling marketing services. Leading with strategy helps in highlighting the depth of the relationship and expertise an agency can offer, setting a foundation for long-term success. By prioritizing strategy over tactics, agencies can build confidence with clients and showcase the value they bring to the table.
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